BEHIND-THE-LENS: an NBA Photo Series

I produced and pitched this series to highlight the stories behind the iconic NBA images and the photographers who captured them.

I worked with the NBA Photos department to curate the images and interviewed each photographer.

The series generated over 5 million engagements across @NBA on Twitter, Instagram and Facebook so far.

📸🏀 Sam Forencich describes capturing the HUSTLE of @dennisrodman!

The Last Dance continues Sunday, May 3 at 9:00 PM ET on ESPN. pic.twitter.com/iwWh7exl5i
— NBA (@NBA) April 28, 2020

Mike to Michael Jordan.

Scott Cunningham goes behind-the-lens with this never before seen photo... The Last Dance continues tonight at 9:00 PM ET on ESPN! pic.twitter.com/1SWmscWyzw
— NBA (@NBA) April 26, 2020

Behind-the-lens 📸

NBAE Photographer @natlyphoto takes us to 1998! #TheLastDance pic.twitter.com/DSpyUKazI5
— NBA (@NBA) April 22, 2020

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“I went upstairs in the 4th quarter. I was shooting with a 400mm lens at the back of the bench. I was just trying for something different. Jordan — you always think of him playing the entire game. When he and Pippen were both sitting on the bench there together, it wasn’t during a timeout. It was actually during the game. They came out for a minute together and you usually never saw that.” (📸/🗣: @andyhaytphoto)

A post shared by #NBATogether (@nba) on Apr 22, 2020 at 4:37pm PDT

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📸 @adbphotoinc details the story behind this iconic photo of Michael Jordan at the 1991 #NBAFinals, his first championship with the @chicagobulls! #TheLastDance

A post shared by #NBATogether (@nba) on Apr 27, 2020 at 11:26am PDT

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“I was working with a really long lens. I was just trying to shoot anything different... the guy was hand checking him and [Michael] grabbed his wrist. Michael wasn’t pushing him away, more so holding on to him and trying to push him off balance. Most players would freak out with someone [hand checking them] but he was able to mess with the person who was guarding him like that. It was a great job on the part of my film editor because it’s a really unique frame. It’s probably one of my favorite frames. I don’t think it’s been used in many places but I love the picture because you don’t see players do that to other players. You don’t see a tight defensive player being messed with like that.” (📸: @andyhaytphoto)

A post shared by #NBATogether (@nba) on Apr 20, 2020 at 3:30pm PDT

Behind-The-Lens: An NBA Photo Series

BEHIND-THE-LENS: an NBA Photo Series

I produced and pitched this series to highlight the stories behind the iconic NBA images and the photographers who captured them.

I worked with the NBA Photos department to curate the images and interviewed each photographer.

The series generated over 5 million engagements across @NBA on Twitter, Instagram and Facebook so far.