melissa yang

LA Clippers

LA CLIPPERS

As a social media intern for the LA Clippers, I typically worked with our team to cover games on Facebook, Instagram, Snapchat, and Twitter. 

During pregame, I covered floor and interacted with the crowd to capture exciting moments. 

I also tracked player stats for post game updates.

I pulled quotes from player interviews and posted them to social.

 

I also produced content for our social media posts. 

I created this GIF that was pushed on Twitter after a win over the Bucks

I created this Tobias Harris reaction GIF after he scored 31 points in a 3 point win over the Spurs.

I took photos of Patrick Beverley during a Kia test drive event.

 

In addition, an idea I pitched for creating a shoe bracket to engage fans during March Madness was turned into a campaign with 1.6 million in reach across all our social media platforms. 

 

I initially pitched a shoe bracket featuring shoes worn by Montrezl Harrell, as he's one of the biggest Shoeheads in the NBA. This idea evolved into the LAC Kicks Madness campaign:

 

Fans voted for their favorite kicks through polls on Facebook, Instagram Stories and Twitter.